India regulations / Law or regulation

Consumer Protection (E-Commerce) Rules, 2020 and dark pattern guidelines

Disclosure, grievance and fair-practice duties for e-commerce platforms and sellers in India.

The Consumer Protection (E-Commerce) Rules, 2020 require e-commerce entities to appoint a grievance officer and a nodal contact, display seller and product information, handle complaints within set timelines and avoid unfair trade practices. Guidelines issued by the Central Consumer Protection Authority in 2023 prohibit specified dark patterns.

We review platform journeys, grievance processes and disclosures, and align consent flows with the DPDP Act.

Who it is for

  • Marketplaces and inventory e-commerce platforms
  • D2C brands and sellers

What you gain

  • Fewer consumer complaints and notices
  • Journeys free of dark patterns

How we get you compliant

  1. Applicability and scoping

    Confirm whether and how the law applies to you, entities, data, systems, roles and territories.

  2. Data and process mapping

    Build a record of processing or control inventory so obligations can be tied to real systems and owners.

  3. Gap assessment

    Measure current practice against each obligation and rank the gaps by legal and business risk.

  4. Remediation roadmap

    Policies, notices, contracts, technical controls and governance, sequenced so the highest risks close first.

  5. Evidence and ongoing monitoring

    A compliance calendar, metrics and periodic reviews so you can demonstrate compliance to a regulator or customer at any time.

E-commerce & consumer protection rules questions

What are dark patterns?
Deceptive design practices such as false urgency, basket sneaking, confirm shaming and forced action that manipulate users. The 2023 guidelines list specified dark patterns that are prohibited.

Ready to start on E-commerce & consumer protection rules?

Tell us which standard or customer requirement you are facing. In a free 30-minute call we will outline the gaps, a realistic timeline and what it will take to be audit-ready.